About two out of three dentists market themselves through the Yellow Pages, found our survey.
“Keep ’em professional!” advised one doctor. “My state has new rules regarding the advertising of specialty services by a GP, so be careful to disclose ‘general’ dentist (not ‘dental implants‘ or ‘cosmetic dentist‘).”
“Antiquated and worthless compared to well positioned dental website,” declared one dentist.
“It brings patients, but not necessarily the high fee ones,” offered another dentist. “The rest is up to your internal dental marketing.”
“May not even be necessary. We are tracking calls from the display ad, and rates are amazingly low,” said a pediatric dentist spending $1500/month.
Read more: Most Dentists Advertise in the Phone Book
About Jim Du Molin
Setting Dental Fees for Maximum Case Acceptance
$10,000 a Month Chart Audit
DIY Office Brochure
Practice Answering Machine
Maximize Case Acceptance
Maximize Your Marketing: Target High-Value Patients
Turn Your Front Desk into a Marketing Machine
Structuring a Dental Associate Program
Designing the $1,000,000 Dental Practice Sign
Internal Marketing & Communications
Doctor-to-Doctor Marketing
