Dental Marketing in the Phone Book (video)

Yellow pages dental marketing videoAbout two out of three dentists market themselves through the Yellow Pages, found our survey.

“Keep ’em professional!” advised one doctor. “My state has new rules regarding the advertising of specialty services by a GP, so be careful to disclose ‘general’ dentist (not ‘dental implants‘ or ‘cosmetic dentist‘).”

“Antiquated and worthless compared to well positioned dental website,” declared one dentist.

“It brings patients, but not necessarily the high fee ones,” offered another dentist. “The rest is up to your internal dental marketing.”

“May not even be necessary. We are tracking calls from the display ad, and rates are amazingly low,” said a pediatric dentist spending $1500/month.

Read more: Most Dentists Advertise in the Phone Book


About Julie Frey

+Julie Frey is the Editor of TheWealthyDentist.com blog. She has dedicated her career to Internet marketing and communications, working side-by-side with dental marketing guru Jim Du Molin since 2006. She has a degree in Linguistics from Stanford University, has a passion for language and writing, and lives in San Francisco.

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