Dentists Still Looking for Magic Marketing Bullet

How much is your time worth?

I recently got a letter from a doctor’s spouse complaining about the amount of time it took to set up one of our Internet marketing programs – about 2 hours. This included a teleconference to customize the doctor’s Internet directory program with a practice profile and geographic markets, a complete email newsletter and patient communications program and the selection of their dental Web site options.

Wow! Two whole hours to set up a comprehensive Internet marketing campaign targeted at cosmetic patients – each worth about $3,000 net to the bottom line at a cost of just $280 a month. Has there been a mental disconnect here?

Even if this doctor’s time was worth $1,000 an hour net, one new cosmetic patient a month will net him $30,640 by the end of the first year.
These people didn’t want a marketing campaign – they wanted a magic bullet!

I’ve seen this magic bullet syndrome before, and not just in marketing. For years we used a software program in our dental consulting business to manage practice statistics and team bonus programs. The time commitment? Two hours setup by the doctor and 45 minutes of team time a month. Net average increase in income? About $45,000 a year – and we still got complaints that it took too much time to administer.

The truth is that marketing and management are part of the doctor’s job description. Often a minor investment of your time in either can generate an outrageous increase in your bottom line.

In marketing, you are either pregnant or you’re not. There is no gray area. If you are going to professionally market and manage your practice – make the commitment or don’t. But if you do, follow through with it.

P.S. If you are looking for a comprehensive Internet marketing campaign, call us at (888)476-4886, or schedule an appointment online!

About Jim Du Molin

+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques.


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