A new report indicates that 18% of parents say that they plan to get tooth whitening for their teen as part of going back to school.
The survey, by American Express, also apparently found that 9% of parents would be willing to pay for their kids' tattoos (yes, really!).
Teens tend to have naturally white teeth, so their passion for teeth bleaching might seem unusual… until, of course, you remember that they're teenagers. (And tooth whitening is certainly cheaper than braces…)