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Dental Marketing to Professionals

August 10, 2010 By 4 Comments

Professional Dental MarketingProfessional dental marketing is an excellent way for a dentist to encourage patient referrals from other professionals. However, our survey found that only one in three dentists is marketing themselves to other professionals.

"I get lots of referrals from the 3 local MD's. I should market more to them. I see them some socially, but nothing direct. I do some co-marketing to patients with my chiropractor," said a Texas dentist.

"Cookies!" advised one orthodontist.

Dentists report targeting these professional groups with their dental marketing:

  1. Dental specialists
  2. Physicians
  3. Nutritionists
  4. Plastic surgeons
  5. Physical therapists
  6. Chiropractors, eye doctors, naturopaths/homeopaths, & massage therapists

Read more: Professional Dental Marketing – Dentists Who Market to Doctors, Specialists & Physicians

Filed Under: Dental Marketing, Dental Surveys Tagged With:
About Julie Frey

Julie Frey is the Editor of TheWealthyDentist.com blog. She has dedicated her career to Internet marketing and communications, working side-by-side with dental marketing guru Jim Du Molin since 2006. She has a degree in Linguistics from Stanford University, has a passion for language and writing, and lives in San Francisco. Julie Frey+

  • SociallyInept

    With Sleep Apnea (baby boomers/Resp Therapists) education and research increasing, and more Oral Systemic Connection info being communicated in the dental office – Dr2Dr marketing not only represents an untapped conduit to new patients for most dentists, but it also increases community prominence for the practice. It’s a win/win arrangement.

  • niceguy

    Has anyone a successful sample letter that they recently sent to other local physicians, etc. regarding oral systemic connection or anything that worked for that matter? How about offering their staffs an introductory discount. Staff refers.

  • Pingback: Tweets that mention Dental Marketing to Professionals | Dental Marketing and Practice Management, Created by Camtasia Studio 5 -- Topsy.com

  • http://www.thevisibledentist.com/ The Visible Dentist

    Once he’s rolling, dentists might consider adding McCall’s Denture Method to their practice. With baby boomers aging, dentures represent a huge, growth industry. Add to that a denture with a BIG patient acceptance rate and you have a formula to dramatically improve your practice’s bottom line.

    BTW, a little birdie told me he’s offering a few lucky dentists on-site training at his Fort Collins, CO lab.

    Check him out:
    http://www.mccalldentures.com

    John Barremore
    Houston, TX

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