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When it comes to internet marketing, search engine positioning is your most important concern. And while there are lots of search engines out there, the savvy web marketer knows that Google is the only one that really matters.
The latest numbers from June show Google controlling 63% of the web search market, with about 10 billion searches per month. That means that two out of every three web searches went through Google.
Yahoo! had 19% of the market, and Bing (the Microsoft search engine introduced last year) was in third place with 13% of searches.
Yahoo! has announced that it will soon use Microsoft’s Bing for its own organic search infrastructure, but the transition has not yet taken place. Yahoo! has indicated that the switch could take place as early as next month, or as late as next year.
Organic searches are the search results that come up naturally when a person searches for a keyword or keyword phrase. Paid search results are sponsored links that are part of pay-per-click (PPC) web marketing campaigns. Paid search listings typically are displayed above organic search results in a shaded section, or to the right in a sidebar.
While some dental practices use PPC dental marketing, organic search engine optimization is the real goal of dental website marketing. Your search engine ranking (how high your website ranks) depends on the quality of your website content, your keyword optimization, and incoming links from other websites.
When people talk about “search ranking,” they almost invariably mean Google ranking. The holy grail of SEO is for your website to display on the first page of Google search results (that is, in the the first 10 search results) for your target keyword phrases.
To see how your dental practice website ranks with Google, just enter in your target keyword phrase — for example, “cosmetic dentist Tulsa” or “Van Nuys dentures.” And cross your fingers!
If you’re on the first page, you’re doing well. If you’re in the top 3, your SEO is excellent. But if you don’t see your site on the first page of results, it may be time to review your site’s search engine optimization. Internet Dental Alliance specializes in optimizing the SEO for its dental websites.
Understand that in competitive markets, a search engine optimization company will charge you from $400 to $1,400 a month per website, with no guarantee of results. In fact, any company that claims it can guarantee you placement on the first page of Google is misleading you. In the ever-changing world of internet dental marketing and search engine technology, there can be no guarantees.
A note about Google searches: if you’re logged into Google or Gmail when you conduct your search, your results will NOT be the same as what other people will see. Google tracks information (like your location and interests) to display custom search results that it thinks will be most relevant to you. To see the same search results as potential patients, make sure you’re logged out of Google and use the “Private Browsing” option under the “Tools” section of your Internet browser.
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July 27th, 2010 at 10:55 pm
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July 27th, 2010 at 11:22 pm
[...] Why Google Is the Only Search Engine You Need to Worry AboutThe Wealthy Dentist (blog)When it comes to internet marketing, search engine positioning is your most important concern. And while there are lots of search engines out there, …Yahoo! Japan hands Google online PR victoryInternet Marketing Newsall 786 news articles » [...]
July 27th, 2010 at 11:34 pm
I have to respectfully disagree with you. While Google does control the majority of the market (I haven’t looked at the numbers lately but I’ll take your word on the statistics) it would be foolish to ignore the other third of the search engine market.
Yahoo alone feeds on the organic level Lycos, AllTheWeb, and AltaVista. Whereas Google only feeds organically Netscape and AOL. Now very soon, Bing will be feeding Yahoo up to 30% of the organic results.
So in all reality (in my opinion of course), the focus of all Search Engine Marketers should be on the trinity of the Search Engine World… Google, Yahoo, and Bing. Not just focusing on one and discounting the others.
July 28th, 2010 at 1:24 am
Few people can speak ‘dental websites’ and SEO in the same sentence as well as Jim Du Molin. Fewer still can match his online accomplishments.
This sly ole fox has been in the dental consultant business as long as anyone can remember; and he just keeps on going and going, constantly pulling out new ideas to help dentists make a living.
I could probably retire with just a penny for every hundred bucks Jim has helped put in American dentists’ pockets over the years.
Me? — I hold my own, yet I’m just a young whipper snapper barely getting started compared with Jim Du Molin. One can only wonder to whom Jim will someday bestow his crown.
John Barremore
Houston, TX
July 28th, 2010 at 2:29 am
In the trend of internet marketing, most internet marketers would get into Google first. I believe over 90% of the internet marketers will have at least 1 Google account for themselves or business. I cannot deny the fact Google is not the only one that dominate all. However, current market in Google is still very huge in certain extend we cannot overlook.
Google has also provided many free marketing analysis tools and opportunities for many new internet marketers and opportunity seekers to tap onto this huge market everyday. And Google is one of the few top choices that come into their mind to start their first internet business.
July 28th, 2010 at 2:35 am
[...] Why Google Is the Only Search Engine You Need to Worry AboutThe Wealthy Dentist (blog)Internet Dental Alliance specializes in optimizing the SEO for its dental websites. Understand that in competitive markets, a search engine optimization …and more » [...]
July 28th, 2010 at 8:47 am
[...] Why Google Is the Only Search Engine You Need to Worry AboutThe Wealthy Dentist (blog)While some dental practices use PPC dental marketing, organic search engine optimization is the real goal of dental website marketing. …y más » [...]
July 29th, 2010 at 10:31 am
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August 4th, 2010 at 11:13 pm
Be very sure before you start any kind of link building efforts that you either have someone on staff who understands the ethical way to build links, or hire a company that follows the professional guidelines. Obtaining links to your website through spammy, black hat, or unethical practices can get you banned by Google. It is possible to do link building yourself if you have the time, energy, resources and knowledge, and there are lots of sites that give great, free advice. Otherwise, hire an expert; it costs less than you think and you’ll be pleased with the results.
August 10th, 2010 at 8:30 am
Good point about focusing on organic search over PPC – in a speech given by Google executive Avinash Kaushik he said that only 14% of Google clicks come from paid search (PPC) – 86% are from the organic section.
August 11th, 2010 at 9:32 pm
@Marc This is quite true, and the reason being is that many internet users look at “sponsored ads” are marketers trying to throw money at getting to the topic, because their web site is not informative enough to get them their organically. Even the ones that do not have that much of technical knowledge still think of it this way, but in a different form.
August 16th, 2010 at 8:51 pm
I agree that Google is the main search engine people tend to use, but we should not put all our eggs into one basket. It takes very little time to submit your website to all of the search engines, and the more exposure, the better it is for your website.
Getting a top placement in the search engines doesn’t have to be difficult. If the main keyword is too competitive, it is always worthwhile going for several longer tail keywords too. That way you can get top placings relatively easily, and the accumulation of traffic captured by those longer tail keywords can amount to a significant number – and often highly targeted so more likely to convert into business/sales.