Dental Marketing: Three of Four Dentists Have Dental Websites

Three of Four Dentists Have Dental Websites

Three out of four dentists have their own dental practice website, this survey found. On the other hand, 13% say they have no Internet presence at all.

In addition, 87% of dentists say they’re satisfied with their internet dental marketing.

This survey found that:

54% have a dental website with their own domain name.
23% have multiple dental websites and domain names.
10% don’t have their own URL, but are listed online.
13% don’t have a website or online listing.

Here are some additional comment from dentists.

“Any dental practice today must have a website. It is one of our primary sources for new patients.” (Florida dentist)
“Can’t think of anything bad about web marketing. My new building will have my website in lighted letters, but not my phone number. Thinking about dropping about dropping all Yellow Pages advertising. I feel it is passé compared to websites.” (Georgia dentist)
“Dental website marketing has been very successful for my practice. My website has generated an average of 5-10 new high quality patients per month. The ROI is phenomenal.” (Ohio prosthodontist)
“I’m looking at providers now because it seems more people are using the web as a means to get the things they want and need, including dentistry. Feel I need to give it a try.” (California dentist)
“You must update and change it to keep it current.” (California dentist)
“I honestly don’t think they are as utilized and helpful as they are cracked up to be. The HUGE majority of new patients are still referred by satisfied existing patients.” (Illinois dentist)

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Dr. Dean Brandon
3 out of 4 have websites? That’s good-an improvement. I wonder how many have blogs which are another great way to comunicate with patients. The blogs that often seem to come with prepackaged websites are often unused with few posts, few comments and no interaction. In other words, not a blog.
The Visible Dentist
Wish I could trace the source of who started that misleading information about, “you must constantly change your website’s content … to keep it current and ranked.”
This is a statement apparently made by some armchair “SEO” in a forum or blog years ago and is now echoed across the Web like some sort of faith marketing mantra.
I’ve built and ranked websites for dentists in the most competitive markets (cities) in the U.S. and they’ve been positioned on the first page of Google for over half a decade — and we’ve never changed any content other than adding a new staff member, editing a photo, or some other minor element.
Most Web development firms look for creative ways to engage the dentist in an endless loop of recurring charges to keep the practice paying them forever, or until the dentist wises up and realizes they’ve been taken to the cleaners.
John Barremore
Houston, TX
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