Dental Marketing and Practice Management

Many reality TV shows feature dramatic makeovers that include cosmetic dentistry. This survey found that half (54%) of dentists think this has increased patient demand for cosmetic dental work.

“It has made more people more aware of the cosmetic dentistry options," said one dentist.

Another dentist was more skeptical. “These days, any dentist who does an all porcelain crown is calling himself a cosmetic dentist, with or with out any formal dental continuing education programs."

“I’m more concerned about commercial advertisements from products like Lumineers and Invisalign,” added another.

Read more: Has the Media Increased Patient Demand for Cosmetic Dentistry?