A dental practice in the UK (and NHS practice) is trying to recruit new patients via Facebook.
And what's most remarkable about this story isn't the truly innovate form of internet dental marketing using online social networking… it's the fact that there's an NHS practice with space for new dental patients!
Historically, it's been challenging for many UK citizens to get dental care through the NHS. In many areas, it's next impossible to find a dentist who'll take on a new NHS patient.
So the NHS invested £65,000 to create places for 10,000 new patients, but the VI Dental Centre in Bridlington still has 2,000 spaces available. And marketing-minded staff have turned to the internet, using sites like Facebook and Twitter.
Read more: Facebook campaign to fill Bridlington dental places
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