http://www.thewealthydentist.com/blog/121/is-dental-marketing-unethical-dentists-think-it-might-be-survey-results/ Jim Du Molin offers dental marketing news and dental practice management advice for dentists. Thu, 4 Dec 2008 06:42:13 +0000 http://wordpress.org/?v=2.6.5 http://www.thewealthydentist.com/blog/121/is-dental-marketing-unethical-dentists-think-it-might-be-survey-results/#comment-52 Karen McNulty Wed, 25 Jul 2007 07:17:10 +0000 http://www.thewealthydentist.com/blog/?p=121#comment-52 If a dentist is going to survive the competition out there, he has no choice but to market. If you are practicing in a large metropolitan area as LA, you are up against an enormous number of young dentists with all of the latest techniques and equipment. The problem is the way the public perceives their marketing. You can not keep sending out ads in throw aways for Zoom at $199! Cheaper is not better and most of the public,especially those that look for dental or medical specialities will find a professional through word of mouth and the internet. Most every doc and hospital have internet sites and that is good marketing by good medical professionals, Karen McNulty,MA,JD Marketing If a dentist is going to survive the competition out there, he has no choice but to market. If you are practicing in a large
metropolitan area as LA, you are up against an enormous number of young dentists with all of the latest techniques and equipment. The problem is the way the public perceives
their marketing. You can not keep sending out ads in throw aways for Zoom at $199! Cheaper is not better and most of the public,especially those that look for dental
or medical specialities will find a professional through word of mouth and the
internet. Most every doc and hospital have
internet sites and that is good marketing by
good medical professionals, Karen McNulty,MA,JD Marketing

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