CEREC May Not Be Effective Dental Marketing

Cerec & dental marketingDentists are split over whether CEREC is an effective dental marketing tool. In this survey, 58% of dentists said the name “Cerec” means nothing to the average dental patient.

But among dentists offering Cerec restorations, 61% think it’s a useful dental marketing tool. And only 15% of Cerec dentists report they are disappointed with it.

Don’t know what CEREC is? The name stands for Chairside Economical Restoration of Esthetic Ceramics. Cerec dentists use computer-assisted technology to fabricate a customized porcelain restoration, often a dental crown. You can get a Cerec restoration in a single appointment, while traditional porcelain crowns are fabricated by dental labs and require two appointments.
Learn more here: http://en.wikipedia.org/wiki/CEREC

Here’s what dentists have to say about CEREC:

  • “The idea is great, but the restorations are not close to the quality of lab-fabricated restorations.” (Tennessee dentist)
  • “It has been the best investment I have made in my practice.” (General dentist)
  • “It only means something to the average patient if you call it ‘same day crown.'” (Minnesota dentist)
  • “Cerec is the greatest invention in the history of dentistry. Those who don’t like it are either not willing to take the time to learn it or haven’t bought it and need an excuse as to why.” (Illinois dentist)
  • “I am glad I got the Cerec, but there were times along the way I would have gladly given it back if I could have got a full refund. It definitely is where the future is going, so we need to master this technology.” (California dentist)
  • “I’ve replaced many fractured Cerec restorations that come into my practice.” (General dentist)
  • “The best economic investment we ever made in our practice. It has allowed our practice to experience an 8% growth in 2009 while the majority of the practices in our state experienced a 30 to 40% decline.” (Michigan dentist)
  • “Puts you in the special list of dentists that are on top of the newest, the best and ahead of the crowd.” (Pennsylvania prosthodontist)
  • “Powder all the teeth and then the patient swallows and all the powder is gone and then you re-powder and they swallow and all the powder is gone…repeat ad infinitum until you get tired of it and throw your ($100,000) machine away.” (California dentist)
  • “The smartest thing I have EVER done in my career is to purchase (and master) a CEREC machine. The restorations are more precise, beautiful, and predictable than any lab… I get tons of referrals because I have one; it just continually blows my mind that more dentists have not clued into this. NO WAY would I practice without it.” (General dentist)
  • “We’ve had Cerec for 1 1/2 years are are now pretty satisfied. But the learning curve was LONG and I’m still learning.” (New Mexico dentist)
  • “Initially I was disappointed with CEREC due to a steep learning curve, technical shortcomings and disruption to our normal scheduling routine. But now I must admit that with experience and the latest camera and software upgrades I love it, and I’m getting restorations that are often better than my lab. Patients really appreciate single visit dentistry and they are fascinated by the technology. It has reduced my lab bills significantly which more than offsets the cost of the machine.” (General dentist)
  • “I do not think Cerec has the name recognition of Invisalign or Lumineers or Zoom tooth whitening, and therefore I think the name means nothing to the public at large.” (General dentist)
  • “Few people know (or can remember) what a ‘CEREC’ is. Quite frankly, because it is a stupid acronym! Almost all people understand what a single visit crown is! If a company wishes to capture the market for this, then provide a moniker to do so.” (Nevada dentist)

Read more: Cerec Dentists Split over its Dental Marketing Value

About Julie Frey

+Julie Frey is the Editor of TheWealthyDentist.com blog. She has dedicated her career to Internet marketing and communications, working side-by-side with dental marketing guru Jim Du Molin since 2006. She has a degree in Linguistics from Stanford University, has a passion for language and writing, and lives in San Francisco.

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