Comments on: Dental Practice Marketing Campaigns (video)

By: Dental Marketing: A Doctor and His Dog

Dental Marketing: A Doctor and His Dog — Wed, 27 Jul 2011 19:46:53 +0000

[...] by additional office benefits. All of this copy leaves the reader with the feeling that this dental practice is both professional and [...]

By: The Essentials of Dental Patient Marketing: Dental Office Presentation | The Wealthy Dentist

Wed, 08 Jun 2011 04:48:44 +0000

[...] Dental practice marketing may seem — to the dentist —like an overwhelming task. But really it’s a combination of sound judgment and understanding what works. [...]

By: Dental Blogs: The Week in Review March 8-12, 2010 | Insurance Blogs

Dental Blogs: The Week in Review March 8-12, 2010 | Insurance Blogs — Sat, 12 Mar 2011 08:41:08 +0000

[...] Dental practice marketing campaigns This Wealthy Dentist video blog explores the various marketing campaigns dentists are conducting [...]

By: MaKenzie Birchell*

MaKenzie Birchell* — Fri, 17 Sep 2010 15:14:49 +0000

It’s really no surprise that direct mail is still the leading choice in dental marketing. It’s easy to customize your message, include coupons, and select a targeted list so you know exactly who your mail piece is reaching. Like the example in the video, you can also choose to exclude “difficult” patients or other demographics that are less preferable. Great post!

By: Dental Marketing Options

Dental Marketing Options — Wed, 11 Aug 2010 14:09:30 +0000

So much of the world is still hesitant to use online marketing as their primary source of gaining clients. This has constantly perplexed me. The internet is the perfect place to market especially with the advent of social media. Dentists will certainly see an increase of traffic from the internet in the next few years. Be sure to position yourself!

By: The Visible Dentist

The Visible Dentist — Sat, 13 Mar 2010 08:55:18 +0000

Dollar for dollar, I still find the best ROI in dental marketing is achieved with SEO. So long as your dental website is designed for a high conversion ratio, you cannot beat online marketing for efficiency and returns.

That said, don’t put all your eggs in one basket. In accord with their budget, dentists will want a holistic marketing plan and one that includes reinforcing the basics such as a well-positioned website, street signage, practice interior and curb appeal, internal marketing, recalls, evening care calls and improving staff’s phone (sales) skills.

Some demographics benefit better than others from direct mailings, TV & radio ads, YellowPages (book) and community events. Experiment reasonably and network with colleagues in your area to find that sweet spot. You never know what you might find in a box of chocolates.

John Barremore, SEO/Webmaster
On the Bayou – Houston, TX