Dental Practice Marketing Campaigns (video)

Dollar for dollar, I still find the best ROI in dental marketing is achieved with SEO. So long as your dental website is designed for a high conversion ratio, you cannot beat online marketing for efficiency and returns.

That said, don’t put all your eggs in one basket. In accord with their budget, dentists will want a holistic marketing plan and one that includes reinforcing the basics such as a well-positioned website, street signage, practice interior and curb appeal, internal marketing, recalls, evening care calls and improving staff’s phone (sales) skills.

Some demographics benefit better than others from direct mailings, TV & radio ads, YellowPages (book) and community events. Experiment reasonably and network with colleagues in your area to find that sweet spot. You never know what you might find in a box of chocolates.

John Barremore, SEO/Webmaster
On the Bayou – Houston, TX

It’s really no surprise that direct mail is still the leading choice in dental marketing. It’s easy to customize your message, include coupons, and select a targeted list so you know exactly who your mail piece is reaching. Like the example in the video, you can also choose to exclude “difficult” patients or other demographics that are less preferable. Great post!