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Online Tutorials
Dentists picked direct mail as their most effective avenue for dental practice marketing. Other favorites include yellow pages advertisements, TV ads, and dental websites.
“Sixty new patients per month with the new dental sign!” said one dentist.
“A mini dental implant ad can help many people with denture problems," offered another dentist. "Oh yeah, and my campaign brought in thousands in restorative revenue."
“My radio ad with dental website support led to over 200 calls in 4 days!" boasted an Illinois dentist.
Read more about this dental patient marketing survey: Dental Marketing Campaigns
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March 13th, 2010 at 1:55 am
Dollar for dollar, I still find the best ROI in dental marketing is achieved with SEO. So long as your dental website is designed for a high conversion ratio, you cannot beat online marketing for efficiency and returns.
That said, don’t put all your eggs in one basket. In accord with their budget, dentists will want a holistic marketing plan and one that includes reinforcing the basics such as a well-positioned website, street signage, practice interior and curb appeal, internal marketing, recalls, evening care calls and improving staff’s phone (sales) skills.
Some demographics benefit better than others from direct mailings, TV & radio ads, YellowPages (book) and community events. Experiment reasonably and network with colleagues in your area to find that sweet spot. You never know what you might find in a box of chocolates.
John Barremore, SEO/Webmaster
On the Bayou – Houston, TX