Dentists are embracing social media websites for business networking and internet dental marketing. Over half of dentists (57%) report using Facebook, Twitter and/or LinkedIn for professional purposes.
Facebook is the clear leader; half of dentists use it professionally, and 4 out of 5 are on Facebook for personal purposes. One in three dentists uses Twitter professionally, and one in three is on Linked In.
“I believe they will and have had a great impact on dental marketing,” predicted one dentist. “It remains to be seen exactly how this will impact patients actually using these sites to select their dentists.”
“Social Networking is FREE,” raved a website designer. “It gives your dental websites visibility that they would not otherwise have. Most everyone under 50 use the internet for everything. Print is gone, and the internet social media is free right now, so why not take advantage of this?”
Here are some more comments from dentists:
- “It seems a little non-professional, but I don’t knock those who do. I’m personally annoyed with my chiropractor’s posts, so skip over them. I imagine my patients would do the same.” (Texas dentist)
- “Too new…not sure of impact.” (Pennsylvania orthodontist)
- “I think all of these sites are a huge time killer!” (Alabama dentist)
- “No online social networking personally or professionally anymore. Most of it is a waste of time. I’d rather spend the valuable time with my wife and kids.” (Ohio prosthodontist)
- “I have begun to use LinkedIn for contacts across the nation for my orofacial myology business.” (Nebraska dental hygienist)