Dentistry & Beyond: Today's Cosmetic Dentist

Dentistry & Beyond: Today’s Cosmetic Dentist

Fashion, style & the cosmetic dentistDentists: Is the “cosmetic dentist” morphing into a new creature entirely?

I’ve been having fun exploring some of the lesser-known areas of dental marketing. My article on holistic dentistry went over pretty well, but not everyone appreciated the humor in my description of dentistry and astrology.

This week I’m talking designer dentistry and high-fashion dentists.

Plumper Lips… from the dentist?

For Valentine’s Day in the UK, a Liverpool dental practice offered free lip augmentation. [Read more]

But this is no ordinary cosmetic dentistry practice. Tracey Bell isn’t just a cosmetic dentist – she’s a marketing-savvy entrepreneur who’s all over the beauty market.

With several clinics in the UK, the brand aims to meet virtually all the cosmetic needs of its patients. Here are some of the services offered:

  • “General and designer dentistry” (porcelain crowns, dental veneers, clear braces, etc.)
  • Non-surgical cosmetic procedures like dermal fillers, chemical peels and anti-wrinkle treatments (Botox, Restylane, etc.)
  • Laser treatments like hair removal, tattoo removal and skin resurfacing
  • Weight-loss services
  • Cosmetic surgery such as facelifts, breast augmentation and liposuction

The Tracey Bell – The Art of Reinvention brand also includes makeup and skin care products. [Visit the Tracey Bell website]

Designer Toothbrushes

Last year fashion designer Christian Audigier announced a partnership with celebrity dentist Dr. Eric Fugier. Audigier owns the “Ed Hardy” label, best known for its tattoo-inspired streetwear. But the LA-based designer has been working to expand the label from clothing into a total lifestyle brand.

So he’s licensing the Ed Hardy brand to the dentist, who plans to launch a line of Ed Hardy toothpaste, toothbrushes, dental floss and other dental products. [Read the press release]

Interestingly, though the announcement was made with much fanfare, the products don’t seem to have actually materialized on the marketplace yet…

Unclear on the concept

This amusing question was submitted to Yahoo [See the question]

“My dentist told me that I need to get a bridge. There is an Ed Hardy bridge that looks cool. Should I get it?”

The answer, from a dental hygienist, says it all:

“Is this a joke question? I debated whether i should even respond.

“The Ed Hardy bridge is a shoe. A sneaker. Do you really think your DENTIST is telling you that you need to get sneakers?

“A dental bridge is to replace a missing tooth. They put dental crowns on the two teeth next to the missing tooth space and connect that with a ‘pontic’ in the missing tooth area, so it looks like you aren’t missing any teeth.”

What’s next?

We’ll have to wait and see what the next big high-style “innovation” in dentistry and dental marketing… While it probably won’t revolutionize how you practice dentistry, it might be interesting!

About Jim Du Molin

+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques.

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