Health Care Reform: The Silver Lining for Dentistry

Health care reform, dental hygiene, and dentistsI know a lot of dentists are skeptical about it, but I’d like to point out how health care reform could help dentistry.

Imagine a world with free prophy exams for every man, woman and child. This would be an incredible boon for dentists across the country.

Let’s shelve all the other issues for a moment — what will be covered, if there will be a public option, how we’ll pay for all of it — and just consider the issue of dental prophys.

It’s hard to find exact numbers, but we all know that lots of Americans simply don’t go to the dentist for regular cleanings. And even the most attractively-priced new patient dental hygiene offer won’t lure many of them into the office.

But what if dental cleanings were covered under the national health plan?

The millions of people who haven’t been to the dentist in years would start going — at least some of them. Dentists’ chairs would fill up with new patients.

I can already hear you disagreeing with me. “But, Jim,” you’re thinking, “these aren’t the kind of high-value new patients I want!”

Well… yes and no. Obviously these patients won’t be looking for $40,000 full-mouth reconstructions with dental implants. But they absolutely are dental patients in need of treatment. (And if they haven’t seen a dentist in a while, they’re only going to be in need of more treatment…)

Getting new patients in your chair is good for business — if you know what to do with them.

So, doctor, how are your case presentation skills? With these patients, case presentation and solid financial arrangements will be key to converting a government-sponsored prophy into a paying dental patient.

About Jim Du Molin

+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques.

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