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Online Tutorials
Dental marketing can take many forms, but these days, dental websites are a top choice among dentists.
In this survey, 85% of all respondents said they used a dental practice website. Next up was the phone book, with 68% of dentists having yellow pages listings.
Some dentists still have a certain distaste for dental practice marketing. “I have no plans whatsoever to market my practice," said one dentist. "I do not solicit new patients and don't take new patients over the phone unless I know them or they have been referred by existing patients. I'm approaching 60, I like my practice size just as it is… I make enough money to have a good life, I don't need 5 houses, 2 motor homes and 3 Porsches. I have peace of mind, something money can't buy."
But lots of doctors feel that marketing can bring them the financial security that will lead to peace of mind. And here's how they're doing it — these are the percentages of dentists who say they've utilized the following marketing vectors in the past year.
- 85% Dental practice website(s)
- 68% Yellow Pages
- 56% Dental practice signage
- 53% Internal patient referral programs
- 35% Newspaper ads
- 32% New Resident direct mail
- 29% Targeted direct mail
- 29% Patient rewards program
- 26% Pay-per-click (PPC) web marketing
- 26% Email dental patient newsletters
- 24% Dental directory listing(s)
- 15% TV ads
- 15% Magazine ads
- 15% Public Relations marketing
- 15% Facebook page
- 12% Radio ads
- 9% Internet video search
- 3% Twitter
- 0% Saturation direct mail
Read more: Dental Marketing Avenues Used by Dentists
Post a comment
October 21st, 2009 at 6:58 am
[...] This post was mentioned on Twitter by Kansas Dental Assoc., ASMDT. ASMDT said: Dental Marketing Top Choice? Dentist Websites http://bit.ly/1rBLeF #prosthology #dentist #medical #health #dentist_tech #news [...]
October 21st, 2009 at 6:58 am
I just discovered that the ADA is being sued over ADA/IDM.
http://207.41.16.133/rfcViewFile/09cv6198.pdf
October 21st, 2009 at 3:04 pm
This survey is really not very helpful. It tells us what Dentists use which is a reflection of what marketing people have been able to sell to Dentists rather than what methods are most effective in bringing in new patients. It would be more useful to know what appeals to patients, not what appeals to Dentists.
October 23rd, 2009 at 1:24 am
I agree to a large extent with Mr. Williams above.
For a marketing advantage, as well as a win/win for both patient and dentist, I suggest practices offer patients in-house financing, especially during this recession or depression, whichever your point of reference.
For more details, call Ron Barnett @ 800-936-2729 or visit their website: http://www.docpay.com
John Barremore
Houston, TX
November 10th, 2009 at 9:10 pm
There is a new technology for patients which has never been achieved in our erra — http://www.identalfy.com. This website platform allows patients to “identify” , hence the name, his/her own needs and based on how they answer the questions the smart technology recomends their treatment.
There is a provider network being created which will allocate patients on a national level.
November 22nd, 2009 at 1:39 am
[...] Dental Marketing Top Choice? Dentist Websites [...]