Festivals Are for Dental Practices, Too!

Editorial
by Jim Du Molin

Summer’s here, and it’s festival time for your dental marketing!

Just about every community has a summer festival of one sort or another. In the last month alone, my little town of Tiburon, California has had a wine festival (we have no vineyards), an arts festival (I’m sure we have artists), an antique auto show (yes, we have cars) and a “Friday Night on Main Street” get-together (people eating and drinking in the street while listening to music). However, I’ve yet to see a “Shark Festival,” although tiburon is Spanish for “shark.” I have yet to see a local dentist take advantage of these marketing opportunities, though I can imagine a giant Jaws-style shark float with big teeth.

On a national level, I can report on at least one great creative approach to festival marketing by a dental office. Dr. Jim Sparaga and his wife Kathy of Machias, Maine, put together a great float for their town’s Wild Blueberry Festival. That’s Dr. Jim driving the tractor with some kids from his practice riding the float. And yes, those are blueberries stuck in the giant smile.

On the other side of the float he had his team passing out balloons. Needless to say, they won first prize for this creative endeavor – not to mention a tremendous amount of local good will and recognition for the practice.

I’m still trying to figure out what the chair on the back of the float was for, but let’s not quibble about the details. If you have done some festival marketing, feel free to email your photos and ideas to Jim@TheWealthyDentist.com.

About Jim Du Molin

+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques.

  • karen mcnulty

    I do dental marketing for Dr Robert Fields in
    Van Nuys, CA. For those of you who are unfamiliar with this area, it is pretty much a
    latino population with many churches. We started to do marketing and bring some of his
    bilingual staff members to the church festivals. Families that would have never see
    a dentist, had a chance to speak with the doc
    personally in their own environment and speak
    with his bilingual staff members. There are
    hundreds of families that turn out for these
    festivals and we have seen a number of new
    patients come into our office from using
    this festival idea as a marketing tool, especailly in this community. Dr. Fields
    web site is http://www.vannuysdentist.com. He has
    a blog on the site called ask the dentist.
    Thanks Jim for the chat we had on your
    IDA site….hope you had a nice dinner with
    your wife and i like this new feature you
    have added….Talk to you soon Karen

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