Dental Marketing: Dentists’ Top Keyword Phrases

Thanks for this. –Interesting. What ever happened to “health”? And the connection between oral and systemic health? And are we selling botox?

Statistically speaking, any sample size of over 30 people will tend to show significant differences, so I do feel these results are relatively statistically valid.

I do wish more dentists had responded, though. I guess they don’t find survey questions about words quite as interesting as I do…

Competition is a good thing, and certainly some dentists are “better” than others. Some terms are simply factually discriptive, however some state laws forbid using terms that imply (the dentist) is better in some way than any other licensed dentist (supposedly all licensed dentists are at least competent). Terms like painless, or terms that imply unusual or superior dental abilities are sometimes not allowed. Also, terms that might lead the patient to believe the dentist is a specialist when he is not, are forbidden (as not to decieve the public). Some states are fairly strict and some more lenient-just be aware. In general I would think we as professionals should not “hawk” or services like in the barber/magic-elixir days of old. Pretend you are a patient looking for care for you, your spouse, or your child. What information would You like to trust when trying to determine which “professional” to see?