Comments on: Dental Marketing Moving Away from the Phone Book? http://www.thewealthydentist.com/blog/1033/dental-marketing-phone-book/ Jim Du Molin offers dental marketing news and dental practice management advice for dentists. Thu, 09 Sep 2010 06:02:36 -0700 http://wordpress.org/?v=2.8.2 hourly 1 By: karen McNulty http://www.thewealthydentist.com/blog/1033/dental-marketing-phone-book/comment-page-1/#comment-4180 karen McNulty Sat, 13 Feb 2010 07:28:44 +0000 http://www.thewealthydentist.com/blog/?p=1033#comment-4180 I can not remember the last time i have used the yellow pages in PRINT. You can all be listed in the yellow pages for free online and then there is Super pages that mainly serve the East Coast. All of your business information can be listed for free on Google. No one under 50 uses the dictionary or the yellow pages for info. They use the computer or they use their blackberries. Most of these sites are free so it is time to go with the flow and go digital! You have nothing to loose...it is free. You can even use your local business site on Google to offer your own offers to new patients....Karen I can not remember the last time i have used the yellow pages in PRINT. You can all be listed in the yellow pages for free online and then there is Super pages that mainly serve the East Coast. All of your business information can be listed for free on Google. No one under 50 uses the dictionary or the yellow pages for info. They use the computer or they use their blackberries. Most of these sites are free so it is time to go with the flow and go digital! You have nothing to loose…it is free. You can even use your local business site on Google to offer your own offers to new patients….Karen

]]> By: Latest yellow page advertising news – Dental Marketing Moving Away from the Phone Book? http://www.thewealthydentist.com/blog/1033/dental-marketing-phone-book/comment-page-1/#comment-3485 Latest yellow page advertising news – Dental Marketing Moving Away from the Phone Book? Fri, 09 Oct 2009 06:50:15 +0000 http://www.thewealthydentist.com/blog/?p=1033#comment-3485 [...] Dental Marketing Moving Away from the Phone Book? [...] [...] Dental Marketing Moving Away from the Phone Book? [...]

]]> By: Karl J. Muzikar, DDS http://www.thewealthydentist.com/blog/1033/dental-marketing-phone-book/comment-page-1/#comment-3356 Karl J. Muzikar, DDS Sun, 13 Sep 2009 19:35:38 +0000 http://www.thewealthydentist.com/blog/?p=1033#comment-3356 Here is a real eye-opener: After 20 years I said NO, NO, NO to the real yellow pages ad over and over again. On the final day to make a decision they called me again and I said NO, NO, NO. Guess what? They had already printed the ad in the real yellow pages!!! This was the best money that I never spent. My ad was costing me $14,000 per year for two decades and it never paid for itself. My ad next year will be a link to my website that is furnished by Jim Du Molin. That is the best advertising $ that I have ever spent!!!! If you want a website that is top notch and you don't have to fret and worry about then call Jim. Here is a real eye-opener:
After 20 years I said NO, NO, NO to the real yellow pages ad over and over again. On the final day to make a decision they called me again and I said NO, NO, NO. Guess what? They had already printed the ad in the real yellow pages!!! This was the best money that I never spent. My ad was costing me $14,000 per year for two decades and it never paid for itself. My ad next year will be a link to my website that is furnished by Jim Du Molin. That is the best advertising $ that I have ever spent!!!! If you want a website that is top notch and you don’t have to fret and worry about then call Jim.

]]> By: Bob Guzauskas, DDS http://www.thewealthydentist.com/blog/1033/dental-marketing-phone-book/comment-page-1/#comment-3355 Bob Guzauskas, DDS Sun, 13 Sep 2009 17:49:26 +0000 http://www.thewealthydentist.com/blog/?p=1033#comment-3355 Yellow pages: the most expensive advertising you can buy. We're out this year and will spend our money elsewhere. Yellow pages: the most expensive advertising you can buy. We’re out this year and will spend our money elsewhere.

]]> By: Jim Du Molin http://www.thewealthydentist.com/blog/1033/dental-marketing-phone-book/comment-page-1/#comment-3342 Jim Du Molin Wed, 09 Sep 2009 16:58:15 +0000 http://www.thewealthydentist.com/blog/?p=1033#comment-3342 Dr. Baldock, The general rule of thumb is to start with the primary (largest) phone book. Assuming success, move to test the next largest, etc. ROI should be calculated on the net contribution of each additional new patient the ad brings into the practice. Worst case figure 70% of your average gross patient production. Here is a link to a chart that will help you figure net contribution / marginal profit. http://www.internetdentalalliance.com/roi_chart.htm At 15% of you total new patient flow, I would keep the ad in this economy and test some design and size factors relative to you nearest geographic competitors. Jim Dr. Baldock,

The general rule of thumb is to start with the primary (largest) phone book. Assuming success, move to test the next largest, etc. ROI should be calculated on the net contribution of each additional new patient the ad brings into the practice. Worst case figure 70% of your average gross patient production.

Here is a link to a chart that will help you figure net contribution / marginal profit.

http://www.internetdentalalliance.com/roi_chart.htm

At 15% of you total new patient flow, I would keep the ad in this economy and test some design and size factors relative to you nearest geographic competitors.

Jim

]]> By: william baldock http://www.thewealthydentist.com/blog/1033/dental-marketing-phone-book/comment-page-1/#comment-3336 william baldock Wed, 09 Sep 2009 12:30:40 +0000 http://www.thewealthydentist.com/blog/?p=1033#comment-3336 THERE ARE MULTIPLE PHONEBOOKS AND I WOULD LIKE TO KNOW IF LISTINGS IN MORE THAN ONE BOOK IS A SUCCESSFUL MARKETING STRATEGY.I AM A SPECIALIST AND THE PHONEBOOK ONLY ACCOUNTS FOR LESS THAN 15% OF OUR BUSINESS. EXPOSURE IS IMPORTANT BUT ROI IS A CONCERN. THERE ARE MULTIPLE PHONEBOOKS AND I WOULD LIKE TO KNOW IF LISTINGS IN MORE THAN ONE BOOK IS A SUCCESSFUL MARKETING STRATEGY.I AM A SPECIALIST AND THE PHONEBOOK ONLY ACCOUNTS FOR LESS THAN 15% OF OUR BUSINESS. EXPOSURE IS IMPORTANT BUT ROI IS A CONCERN.

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