Dental marketing through the phone book is no longer what it once was, with a third of dentists dropping their ads and another third reducing them. In the Internet Age, a dentist advertising in the Yellow Pages appears to be optional.
“What a waste!” said one dentist. “At one point I spent approximately $24,000 in one year in yellow pages advertising and got $3,000 in revenue. How’s that for ROI? It’s all on the net now.”
Only 7% of respondents said they have never used dental advertising in the yellow pages. Of those who use those listings as part of their overall dental practice marketing:
- 5% are increasing dentist ad size or listings
- 27% have made no change
- 36% are reducing ad size or listings
- 32% are dropping yellow pages marketing completely
Here are some dentists’ thoughts on the subject:
- “My ads direct readers to my dental practice websites.” (Texas dentist)
- “I will drop it altogether next year. It’s an internet world!” (Illinois dentist)
- “Great ROI for our area!!!” (New Jersey dentist)
- “It attracts less desirable patients. Since dropping phone book ads, my drug-seeking patients are almost nonexistent.” (Utah dentist)
- “Most patients are finding us through word-of-mouth from current patients and our website which costs us much less than any display ad in the Yellow Pages!” (Ohio prosthodontist)
- “There are too many yellow books to list in everyone.” (California periodontist)
- “It does not work as well as in the past.” (California dentist)
- “The Yellow Pages is one part of my comprehensive external marketing program. With all of the pieces working together, we have maintained a very busy schedule.” (Tennessee dentist)
Read more: Dental Advertising May Be Moving Away from the Phone Book
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