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News from The Wealthy Dentist: July 1, 2009
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Tweet, Tweet! Spend Marketing Energy Wisely
Last week I told you a little bit about Twitter and why I don't think it's an
appropriate avenue for a dental marketing campaign.
Said one dentist, "After nearly a thousand posts and 1600+
followers, Twitter has resulted in only one new client."
Click to
continue to article...
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Survey: Will Universal Dental Care Ever Happen?
A third of dentists expect the US to attempt national dental care by 2012;
another third think it will never happen. But 74% agree it's a terrible idea; in
fact, only 2% think it's a good idea. "Do Americans want to have teeth like the
English?" asked one dentist. Click to
continue to article...
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Vintage Dental Posters: Both Stylish & Nostalgic
Vintage posters are cutting-edge chic these days, and dentists can get in on the
action too! The British Dental Association just re-released a series of dental
posters from the 1930's to the 1960's. They're also available as postcards.
Click to
continue to article...
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Survey Video:
Wisdom Tooth Referrals
Half of dentists refer out 80% or more third molar extractions, according to our
poll. Some dentists were grateful to be rid of most or all wisdom teeth cases,
while other dentists prefer to refer only the most complicated cases. Click to
watch the video...
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Survey Video: Equipment Disappointments
The average dentist reports being displeased with expensive dental equipment purchases. Eighty-three percent of dentists in the poll
felt that many tools do not live up to advertised promises. The remaining 17%
said equipment met expectations. Click to
watch the video...
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Also in the News...
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Previous Surveys...
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Previous Editorial Highlights...
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