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News from The Wealthy Dentist: December 24, 2008
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Happy holidays and a Merry Christmas to all of you!
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Click
here to view the newsletter online. Feature articles include:
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Should You Spend Money Marketing Cosmetics?
Consumer demand for cosmetic dentistry is in a long-term decline, and it's shrinking even more rapidly
these days. So what should you do? Be careful...
Declaring "Cosmetic Dentistry" as your sole marketing focus can kill production potential.
Click to
continue to article...
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Your Holiday Gift from Jim Du Molin
In case you haven't figured it out yet, Jim is doing a holiday promotion
and giving away one of his top-selling marketing programs.
The promotion expires December 26. Now, never say Jim didn't
give you something for Christmas! Check it out. You've only got 2 days left.
Click to
learn more...
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Survey: Slowing Interest in Tooth Whitening?
In this survey, we asked dentists if over-the-counter bleaching products have
changed demand for in-office bleaching. Two out of three dentists said there's
less interest these days. "I can't seem to give it away at 50% off!" complained
a Massachusetts dentist. Click to
continue to article...
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Mobile Dental Services Caught in Libel Lawsuit
A Tennessee dental service company has accused a rival of libel. Both
services provide elderly patients with mobile dental care. The lawsuit alleges that
one service libelously claimed its competitor was under criminal investigation
for Medicaid fraud. Click to
continue to article... | |
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Survey Video:
Dental Boards Restrict Marketing
When we asked dentists if they feel that state dental boards
unfairly restrict dental practice marketing, two out of three dentists said no. But one out of three
dentists was frustrated by the limitations dental boards put on advertising and marketing.
Click to
watch the video...
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Survey Video: Dentists Avoid Formal Guarantees
Only 18% of dentists reported that they formally guarantee
their dental work. While many dentists follow an honor code of sorts, very
few offer official guarantees. "My malpractice insurance carrier doesn't
want me to guarantee anything," said one dentist.
Click to
watch the video...
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Also in the News...
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Previous Surveys...
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Previous Editorial Highlights...
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